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SoDel to buy Surf Bagel with expansion in mind – DBT

SoDel Ideas President Scott Kammerer intends to develop Surf Bagel into a bigger chain, perhaps even with places in Northern Delaware and in Ocean Town, Md. | DBT FILE PHOTO

LEWES — With an eye fixed to increasing industry in its yard and past, SoDel Concepts eating place team has introduced plans to obtain lodge favourite Surf Bagel.

SoDel Ideas President Scott Kammerer mentioned he has prime hopes for the bagel eatery as soon as the sale closes Dec. 1, together with opening extra retail places in Sussex County and perhaps northern Delaware.

“It’s an excellent spot and the fervour other folks have for Surf Bagel is off the charts,” Kammerer advised the Delaware Industry Instances. “We’re beginning to assume extra regional with our marketplace, and Surf Bagel could also be the primary to develop right into a statewide chain.”

Phrases of the purchase deal weren’t disclosed.

Based via brothers and avid surfers Dave and Tom Vitella in 2004, Surf Bagel is a longstanding native staple with its New York-style bagels, flavored cream cheeses, bagel sandwiches and different breakfast and lunch pieces. Recently, Surf Bagel has two places, one in 5 Issues in Lewes and the opposite within the Halfway in Rehoboth Seashore, and employs about 50 other folks.

SoDel Ideas employs round 1,800 other folks at its 13 eating places in Sussex County, with the new opening of Matt’s Fish Camp in Fenwick Island. Ocean View Brewing Corporate is beneath building. 

Surf Bagel additionally marks SoDel Ideas challenge right into a breakfast menu, as the prevailing eating places are aimed at overdue lunch and dinner fare. Kammerer estimates the eating places serve 100,000 other folks in per week, and Surf Bagel because it exists nowadays would constitute 5% of SoDel Ideas gross sales.

“I’ve identified the Vitellas for a time so I do know we’ve the similar philosophy of operating a industry,” Kammerer mentioned. “I think commemorated that they picked me to stay the industry going and take at the subsequent problem.”

SoDel Ideas celebrated the purchase of Surf Bagel with the Vitella circle of relatives and the Surf Bagel crew. | PHOTO COURTESY OF SODEL CONCEPTS

That subsequent problem is opening extra Surf Bagel places within the subsequent 5 years. Kammerer plans to make no adjustments to the bagel eatery within the first yr, so he can get a really feel for the industry and what makes it particular to locals and guests. After that, he’s going to get started taking a look at increasing Surf Bagel in Fenwick Island, Ocean View, Milford and Milton. Kammerer mentioned he’s additionally exploring the potential for Ocean Town, Md., and New Fort County places, similar to Hockessin or north Wilmington.

“Each and every marketplace has its personal vibe and really feel, so we want to in reality have a look at the marketplace, however we do assume regional workplaces are one day and there’s a chance out there,” Kammerer mentioned. “We do have some enjoy with the northern Delaware and Ocean Town markets already via our consulting corporate.”

In 2000, Kammerer and his industry spouse Matt Haley opened Haley-Kammerer Consulting, which specialised in eating place easiest practices, price financial savings and restructuring. The consulting company had as many as 40 purchasers in each Maryland and Delaware, but in addition serves as SoDel’s marketplace analysis arm.

“Perhaps there might be simplest a few retail places. However I do assume I’m the man who can take Surf Bagel to what it must be,” Kammerer mentioned. “On the finish of the day, we’re each circle of relatives companies. I imagine we’ve what it takes to take Surf Bagel to a larger stage.”

The Kammerer and the Vitella households have deep roots within the Cape Lewes area. Scott Kammerer and Dave Vitella have raised youngsters within the coastal area, and feature coached Little League groups during the years. Each SoDel Ideas and Surf Bagel had been energetic locally, via web hosting races, meals drives and different charitable efforts.

After operating Surf Bagel for with regards to 20 years, Dave Vitella idea concerning the subsequent bankruptcy of his existence, however sought after to make sure the emblem persisted to thrive.

“Shall we no longer have dreamed of a higher have compatibility than with Scott Kammerer and SoDel Ideas,” Vitell mentioned in a press commentary. “The only consistent in existence is exchange and I knew we wouldn’t be doing this ceaselessly. SoDel is the easiest resolution; they’re the perfect at what they do, and they’ll proceed to honor the loyalty and willpower of Surf Bagel’s workers and consumers.”

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