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Core Careers: Rip Curl Women’s SVP Mary Miller

Mary Miller – Picture courtesy of Rip Curl


Rip Curl SVP of Girls’s Mary Miller has labored within the surf trade for her complete profession.

We requested her about her profession trail and about what’s riding the good fortune of Rip Curl Girls’s, which we’ve got been listening to just right issues about from outlets.

How did you get began within the trade?

Rip Curl SVP of Girls’s Mary Miller: After graduating from model design faculty, I landed my first task running for Mossimo. I’ve spent my complete profession running inside the surf trade – for Roxy after which O’Neill, and now 14 years with Rip Curl.  All had been superior stories running with implausible crews. I think lucky to paintings in an trade filled with passionate and galvanizing other people.

What are one of the crucial key classes you will have discovered alongside the best way that helped you develop into higher roles?

Mary Miller: A lesson I’ve discovered in my profession is the significance of center of attention and effort on key projects that can in the end ship essentially the most affect. Being open to comments and optimistic grievance could also be key in each non-public enlargement and construction higher merchandise.

I stay listening to how smartly Rip Curl Girls’s is doing in recent times, in each swim and attire. In swim, outlets rave in regards to the suits. Did your staff take a brand new means in swim? If that is so, what modified?

Mary Miller: Our endured ambition is to succeed in marketplace management in swimming wear, so naturally we’re obsessive about bettering all facets of design and building, via to the completed product. Maximizing the chance in girls’s is a prime precedence for the industry, and dealing with our key retail companions for comments and ultimate at the pulse of the client has helped us ship robust assortments.

We’ve constructed a terrific design staff of proficient girls who proceed to push the emblem ahead, whilst nurturing our key formulation that pressure the industry. We now have nice chemistry and the staff is aligned and firing.

We’ve lately introduced a digital are compatible information on our e-commerce web site to in point of fact support the buying groceries enjoy, and feature offered a bigger collection of silhouettes in each swim tops and bottoms, for extra make stronger and protection choices.

RipCurl bikinis

Rip Curl Swim – Picture courtesy of Rip Curl

Have there been any adjustments in attire as smartly? If that is so, what are they and the way is Rip Curl running to face out within the crowded girls’s marketplace?

Mary Miller: There’s been a powerful effort to be cohesive throughout classes so our emblem id stays constant.

I imagine the place Rip Curl is profitable is that we’re transparent on who we’re and laser occupied with being the Final Browsing Corporate. Having that consistency each season within the merchandise that we provide and our general appear and feel, is vital to the basis of our emblem. I feel the shoppers admire figuring out what to anticipate from us.

Are there positive classes or kinds the place Rip Curl Girls’s has noticed essentially the most enlargement?

Mary Miller: Lycra has been a spotlight class for us maximum lately, pushed by way of our surf fits – our lengthy sleeve one items. We’ve additionally noticed good fortune with our chilly climate merchandise like Anti-Sequence. We now have transform a four-season emblem and are excited with the reaction we’re getting throughout classes.

We’ve lately expanded into youngsters put on, and are providing our more youthful shoppers the danger to interact with our emblem in a extra significant manner.

RipCurl Surfsuits

Rip Curl surf fits are promoting smartly – Picture courtesy of Rip Curl

20 AntiSeries Womens CR21RipCurl 1

Rip Curl Girls’s is seeing enlargement with chilly climate attire – Picture courtesy of Rip Curl

What qualities do you admire on your direct studies? 

Mary Miller: What I admire essentially the most is the willingness to head above and past, anyone who isn’t fearful of (or above) rolling up their sleeves to get the task performed.

Additionally, I like the word “Mediocrity isn’t at the menu.” To ensure that us to be the most efficient, we want to push for the most efficient and no longer settle for the rest this is beneath our expectancies, even though it method extra effort and time to get it the place we would like it.

Finally however for sure no longer least, I admire when other people have a just right angle and feature amusing doing what we like.

Any tips about the way you juggle all of it – e mail, conferences, workers, and so on.?

Mary Miller: Through staying arranged, prioritizing duties and having weekly contact base conferences with the staff and supporting departments. Most significantly, construction a powerful staff and empowering them to do their jobs.

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